I hate to be anal when it comes to usability, but this coke bottle had just illustrated to me the real cost of not putting any usability into account when delivering your products. Given, it is a problem in QC, but heck, for simplicity’s sake, let’s just generalize it as a usability problem.

The whole idea of the “usability” of a food item is usually focused on its packaging. Simply said, if you want a person to enjoy your food, you gotta make it possible for that said person to open it first.

And today, I’ve just encountered an unopeneable bottle of coke.

It got so bad until I had to literally pry open the cap with a SCREW-FUCKING-DRIVER.

There, see that?

So after opening it, I found out the problem. The ridges in the cap are melted, for some fucking reasons. I’m guessing the people in Jusco didn’t exactly read the warnings on the crate about keeping the drinks in a cool temperature, but c’mon, what does a distributor has to do with the drinks to keep it openeable? Keep it inside a giant ‘fridge? This is just stupid.

An unopeneable coke. The fucking irony.

This entry was posted on Monday, December 15th, 2008 at 12:57 pm and is filed under Fun and Weird. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.